Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06557_Field_TCUM T122.txt

Text File | 1996-04-10 | 989b | 16 lines

     your reader is captive inside those covers, but as novelist
     you have to imagine the satisfaction he’s getting. Now, in
     the theatre—well, I used to drop in during both
     productions of Pal Joey and watch, not imagine, the
     people enjoy it. I’d willingly start my next novel—about a
     small town—right now, but I need the diversion of a play.

     In our age artists are able to mix their media diet as easily
as their book diet. A poet like Yeats made the fullest use of oral
peasant culture in creating his literary effects. Quite early, Eliot
made a great impact by the careful use of jazz and film form.
The Love Song of J. Alfred Prufrock  gets much of its power
from an interpenetration of film form and jazz idiom. But this
mix reached its greatest power in The Waste Land  and Sweeney
Agonistes . Prufrock  uses not only film form but the film theme
of Charlie Chaplin, as did James Joyce in Ulysses . Joyce’s Bloom